This brand started as an idea. Through research and hours of brainstorming, we developed a logo and a new brand to compete in the indoor tanning market.
Then we set out to create four new Waiheke Gold labels that would attract both customers and retailers. These were to compete in tanning salons with some of the biggest names in the industry.
The unique illustration style, coupled with memorable names and bright colors helped propel Waiheke Gold brand to the top.